• How Tariffs Are Disrupting U.S. Digital Printing

    Explore how ongoing tariffs are raising costs, disrupting supply chains, and impacting U.S. digital and variable data printing companies and how they're adapting.

  • Direct Mail Is Back: Why Marketers Are Reinvesting in Print

    Explore how direct mail is reclaiming its place in modern marketing and how DPi inkjet systems power its resurgence with speed, personalization, and efficiency.

  • Boost ROI with Personalized Print Campaigns

    Discover how personalization in print marketing increases engagement, cuts waste, and drives higher ROI—powered by DPi's high-speed variable inkjet systems.

Sales Emails That Convert: Timing, Relevance, and the Long Game
Andrew Neckar Andrew Neckar

Sales Emails That Convert: Timing, Relevance, and the Long Game

A great sales email isn’t always about instant results—it’s about staying top of mind until the moment is right. Buyers take action when they hit a breaking point or when your message lands at the perfect time. Since you can’t predict when that will happen, the key is to stay relevant, provide value, and build trust over time.

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Setting Clear Goals for a Successful Direct Mail Campaign
Andrew Neckar Andrew Neckar

Setting Clear Goals for a Successful Direct Mail Campaign

A direct mail campaign without clear goals is just guesswork. Defining specific, measurable objectives ensures every piece you send contributes to your bottom line. Whether your goal is to increase brand awareness, drive conversions, or re-engage past customers, setting clear targets helps you track success and refine your strategy.

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Optimizing Inkjet Printing on Cardboard: Challenges, Solutions, and Innovations
Andrew Neckar Andrew Neckar

Optimizing Inkjet Printing on Cardboard: Challenges, Solutions, and Innovations

Inkjet printing on cardboard presents unique challenges due to ink absorption, surface irregularities, and contrast issues, but advanced digital printing technology is solving these problems. With the rise of branded packaging, high-speed inkjet printing allows businesses to produce sharp, durable, and customizable prints while maintaining efficiency. Learn how DPi’s inkjet solutions optimize cardboard printing for branding, logistics, and sustainability. Read more about the latest innovations in inkjet printing on cardboard.

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The Future of Printing: 3 Key Trends Shaping the Industry in 2025 and Beyond
Andrew Neckar Andrew Neckar

The Future of Printing: 3 Key Trends Shaping the Industry in 2025 and Beyond

The printing industry is undergoing a major transformation, driven by rising demand for sustainable food packaging, stricter data privacy laws, and evolving regulatory requirements. As brands adapt to consumer preferences for convenience and eco-friendly materials, they must also navigate new compliance challenges like GDPR, CCPA, and environmental mandates. These shifts present both obstacles and opportunities, making advanced inkjet technology a crucial tool for businesses looking to stay competitive. Read more about the key trends shaping the industry in 2025 and beyond.

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Flexographic vs. Digital Printing: Choosing the Right Solution for Your Needs
Andrew Neckar III Andrew Neckar III

Flexographic vs. Digital Printing: Choosing the Right Solution for Your Needs

Choosing between flexographic and digital printing depends on factors like run size, customization, and sustainability goals. Flexo excels in high-volume production with static designs, while digital printing offers unparalleled flexibility, quick turnarounds, and eco-friendly practices, making it ideal for personalized and short-run projects.

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How AI and Privacy Compliance Are Reshaping Direct Mailand Digital Printing
Andrew Neckar III Andrew Neckar III

How AI and Privacy Compliance Are Reshaping Direct Mailand Digital Printing

AI is revolutionizing direct mail by enabling hyper-personalization and predictive analytics, while privacy regulations demand clear data usage and compliance. Variable inkjet printing bridges these needs, offering precise, adaptable, and secure solutions for impactful and compliant marketing campaigns

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Adapting to Compliance Pressures: The Printing Industry Beyond 2025
Andrew Neckar III Andrew Neckar III

Adapting to Compliance Pressures: The Printing Industry Beyond 2025

As compliance regulations grow increasingly stringent across industries, the printing sector faces new challenges requiring precision, traceability, and sustainability. Advanced variable inkjet printing technologies are emerging as the ideal solution, offering adaptability, cost-efficiency, and eco-friendly practices to meet evolving regulatory demands.

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