Industrial Variable Data Printing Solutions for Packaging, Labels & Direct Mail
Industrial variable data printing systems for packaging, labels, and direct mail. Inline inkjet systems add personalization, barcodes, and unique codes at speeds up to 1,000 FPM. Made in USA.
Industrial Variable Data Printing Solutions
for Packaging, Labels & Direct Mail
Variable Data Printing (VDP)
Variable data printing (VDP) is a form of digital printing that allows text, graphics, barcodes, QR codes, and other variable elements to change from one printed piece to the next without stopping production. Instead of producing identical materials, variable data printing uses information from a database or external file to customize each piece with unique content.
Today, variable data printing plays an important role in packaging, labeling, direct mail, and other production print environments. By allowing information to change from one piece to the next, businesses can add personalization, product identification, tracking, and other data-driven features without slowing down production.
VARIABLE MAILING
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Mailing & Web Features
Print from 4.25” up to 22”
600 dpi across the head and up to 1200 dpi in line of travel
Cover more than 22” of variable print with multiple head combinations
Adjustable drop size and shaving for highest barcode readability
UV curable or water based ink available
Internal heaters minimize the impact of external temperature changes
Integrated head cap and automated service mode reduce maintenance
VARIABLE PACKAGING
VARIABLE FLEXO WEB PRINTING
VARIABLE COLOR PRINTING
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4.25” Print Width
UV curable or water based ink available
Mailing & Web Features
Optimize layout for cut sheet or web
Easily apply variable data, barcodes or graphics
Numbering, barcoding, serialization
Text, graphic, and barcode rotation
What is Variable Data Printing?
Traditional printing is designed to reproduce the same image repeatedly. While that approach remains effective for long runs of identical content, many modern print applications require information to change from piece to piece.
Variable data printing technology makes this possible by combining a static design with variable information pulled from a data source. During the printing process, specialized VDP software updates selected elements in real time while the press remains in production.
Common Variable Data Elements
Addresses
1
Personalized addressing for direct mail campaigns
Barcodes & QR Codes
2
Unique tracking codes for every product or package
Sequential Numbers
3
Ticket numbers, lot codes, batch identifiers
Product Information
4
Variable SKU data, ingredient lists, compliance labeling
Expiration Dates
5
Product dating for food, pharmaceutical, and consumer goods
Promotional Codes
6
Unique discount codes for marketing campaigns
Personalized Messaging
7
Names, demographic-specific offers, regional targeting
How Does Variable Data Printing Work?
A variable data printing workflow starts with a design template and a database containing customer, product, or tracking information. Variable data software connects the database to the print layout and determines which elements will change throughout the print job.
As materials move through a digital press or industrial inkjet system, the software automatically inserts the correct information onto each piece. This allows businesses to print thousands of unique labels, packages, documents, or mail pieces without stopping production.
For high-volume manufacturers and converters, seamless integration with existing workflows is critical. Modern VDP systems are designed to work alongside packaging lines, flexographic presses, web presses, label presses, and mailing equipment while maintaining high-speed production.
What Are The Benefits of Variable Data Printing?
Consumers increasingly expect relevant, personalized experiences. Variable data printing helps businesses deliver those experiences while improving efficiency and reducing waste.
Key benefits include:
Personalized marketing and customer communications
Improved product tracking and traceability
Increased direct mail response rates
Reduced inventory of preprinted materials
Faster changeovers between print jobs
Better customer engagement and loyalty
Real-time serialization and compliance labeling
Cost-effective customization in a single print run
What Industries Use Variable Data Printing?
Variable data printing has become a powerful tool across many industries.
Packaging
Packaging converters use variable data to print lot codes, expiration dates, serialization codes, QR codes, and product-specific information directly onto packaging materials.
Labels
Label printers use VDP to create unique barcodes, tracking numbers, and compliance information while maintaining high production speeds.
Direct Mail
Marketers use variable printing to create personalized direct mail campaigns that include customer names, customized offers, purchase history information, and personalized URLs.
Commercial Printing
Commercial printers use variable imaging to customize brochures, documents, membership materials, and promotional campaigns for specific clients and audiences.
Common Applications for Variable Data Printing
Variable data printing can be used for a wide range of applications, including:
Product serialization
Barcoding and QR code generation
Personalized marketing campaigns
Direct mail personalization
Address printing
Compliance labeling
Variable packaging graphics
Promotional codes
Security printing
Track-and-trace systems
Versioned product information
Consumer engagement programs
As artificial intelligence, automation, and consumer data continue to evolve, businesses are finding new ways to connect variable printing technology with customer experiences.
Variable Data Printing for Your Industry
At Digital Print, Inc. (DPi), we specialize in industrial variable data printing solutions designed for real-world production environments.
Our systems integrate with:
Flexographic presses
Packaging lines
Label presses
Web presses
Mail transports
Existing converting equipment
DPi variable-data inkjet systems can print unique information on every product, package, label, or mail piece without slowing production. From personalized marketing campaigns to high-speed product tracking, our solutions help businesses bring variable printing capabilities directly into their existing operations.
Variable Mailing
Personalized addresses, targeted messaging, barcodes, and QR codes for direct mail applications.
Variable Flexo Web Printing
Add variable data capabilities to existing flexographic printing equipment without replacing the press.
Variable Packaging
Serialization, expiration dates, lot coding, tracking information, and consumer engagement features.
Variable Color Printing
Combine high-quality color output with variable text, graphics, codes, and customer-specific information.
The M7 Digital Variable Inkjet
The DPi Hawk M7 is designed for high-speed variable data printing applications where reliability, print quality, and production efficiency are critical. With print widths from 4.25" to over 22", the M7 allows converters, mailers, and printers to add industrial variable data capabilities directly into existing workflows.
Variable Data Printing Solutions
Frequently Asked Questions
How is variable data printing different from traditional printing?
Traditional printing uses fixed plates that produce the same image repeatedly. VDP uses digital data to change content dynamically, allowing every printed piece to be unique.
Can variable data printing improve direct mail response rates?
Yes. Personalized direct mail campaigns often outperform generic mail, with studies showing significantly higher engagement and response rates when names, images, and offers are tailored to the recipient.
Can VDP be used for both small and large print runs?
Absolutely. Variable data printing is flexible enough for short-run projects while also supporting large-scale production jobs with thousands of unique pieces.
What information can be changed with variable data printing?
Common variable elements include names, addresses, barcodes, QR codes, serial numbers, images, expiration dates, promotional offers, and product-specific information.
Can VDP create unique documents in a single print run?
Yes. Variable data printing can generate thousands of unique labels, mail pieces, packages, or documents within the same production run without interrupting the printing process.