Variable Data Printing System on a Flexo Web press printing

Industrial Variable Data Printing Solutions for Packaging, Labels & Direct Mail

Industrial variable data printing systems for packaging, labels, and direct mail. Inline inkjet systems add personalization, barcodes, and unique codes at speeds up to 1,000 FPM. Made in USA.

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Variable data printing (VDP) transforms static printing into dynamic personalization. Instead of printing the same content on every piece, variable data printing allows each item to be completely unique—with different addresses, barcodes, QR codes, expiration dates, promotional codes, or personalized messages. For packaging converters, label printers, and mail operations, this capability opens new revenue streams and enables applications that static printing cannot deliver.

At Digital Print, Inc. (DPi), we manufacture industrial variable-data inkjet printers that integrate inline with your existing equipment—flexo presses, packaging lines, mail transports, and web presses. Our systems print unique data on every piece without slowing your production, delivering the speed and reliability high-volume operations demand.

Variable Inkjet Mailing

VARIABLE MAILING

  • Mailing & Web Features

    Print from 4.25” up to 22”

    600 dpi across the head and up to 1200 dpi in line of travel

    Cover more than 22” of variable print with multiple head combinations

    Adjustable drop size and shaving for highest barcode readability

    UV curable or water based ink available

    Internal heaters minimize the impact of external temperature changes

    Integrated head cap and automated service mode reduce maintenance

Variable Packaging

VARIABLE PACKAGING

Variable Flexo Web Printing

VARIABLE FLEXO WEB PRINTING

Variable Color Printing

VARIABLE COLOR PRINTING

  • 4.25” Print Width

    UV curable or water based ink available

    Mailing & Web Features

    Optimize layout for cut sheet or web

    Easily apply variable data, barcodes or graphics

    Numbering, barcoding, serialization

    Text, graphic, and barcode rotation

The M7 Digital Variable Inkjet.

What is Variable Data Printing?

Variable data printing is a digital printing technology that changes text, graphics, images, barcodes, or other elements from one printed piece to the next without stopping the press. Unlike traditional printing where every piece is identical, VDP pulls unique information from a database and prints it on each label, package, or mail piece in real time.

Common Variable Data Elements

Addresses

1

Personalized addressing for direct mail campaigns

Barcodes & QR Codes

2

Unique tracking codes for every product or package

Sequential Numbers

3

Ticket numbers, lot codes, batch identifiers

Product Information

4

Variable SKU data, ingredient lists, compliance labeling

Expiration Dates

5

Product dating for food, pharmaceutical, and consumer goods

Promotional Codes

6

Unique discount codes for marketing campaigns

Personalized Messaging

7

Names, demographic-specific offers, regional targeting